Associate Marketing Manager, Originals (Hulu)
申請 稍後繼續申請 Job ID 10102919 職位地點 圣莫尼卡, 加利福尼亚州, 美國 / 伯班克, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 張貼日期 2024/10/11工作概要:
Hulu is seeking an Originals Associate Marketing Manager within the Hulu Originals Marketing Team who will support our animated and scripted slate of Original series. We are looking for a strategic marketer who will ideate and support creative thinking on Hulu Originals campaigns. You will bring your love of animation and entertainment combined with a desire grow your brand-building expertise, media-savvy, and creative insight to build outstanding campaigns that drive awareness and engagement of Hulu Originals. The candidate will support the marketing lead for Hulu Originals across all titles and should be highly organized, ambitious, disciplined, and able to work effectively cross-departmentally to understand key players, communicate effectively among them and gain buy-in. This position requires you to hit the ground sprinting.
Primary Responsibilities:
- Support the development of strategy, positioning, and target audiences for Hulu Original animated and scripted series. You will support the socialization of the marketing strategy across all integrated departments, as well as key partners including executive teams, development, and producers/creators.
- Manage cross-functional team planning to develop and execute 360 campaigns, including You will collaborate with creative partners and cross-functional teams to deliver assets for the campaigns.
- Attend and organize key meetings, developing campaign recaps and updates, and using project documents (marketing trackers, timelines, status reports, budget reviews, etc.) to ensure execution against goals.
- Work with external marketing partners/agencies to develop and implement “big idea” marketing initiatives and apply them across digital, social, paid media, earned media, etc.
- Ensure resources are prioritized by managing and driving key deadlines and deliverables across cross-functional teams.
- Execute marketing plans that extend and enhance our ability to reach new and existing audiences and reach show specific & company goals
- Analyze the effectiveness of media and marketing data to better optimize spend and performance across various marketing channels.
- Track budget and spend
- Investigate and track industry trends and innovative media opportunities to optimize future campaigns
Basic Qualifications:
- 3 years minimum of relevant experience in marketing original entertainment content and a proven history of executing content marketing campaigns
- Interest in animation
- Ability to think strategically and creatively
- Self-starter, curious mindset, and a willingness to learn
- Strong analytical and reporting capabilities
- Proven understanding of media/advertising and entertainment marketplace
- Ability to partner with multiple constituencies in a team environment
- A strong creative eye and presentation skills
- Client and/or Agency experience a plus
- Computer proficiency; highly skilled in PowerPoint and Excel
- Excellent work ethic and a positive, can-do attitude
- Exceptional attention to detail and follow-through
Please note that this role is currently located in the Santa Monica offices. The team is expected to transfer to Burbank in 2025.
The hiring range for this position in Santa Monica, CA is $78,200 to $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於 Disney Entertainment Television:
Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌,為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective,以及 Disney Television Studios,當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目,在開創性故事敍述方面佔據領先地位,吸引觀眾並贏得好評。在 2023 年,Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Hulu Enterprises, LLC, 其所屬的業務部門是 Disney Entertainment Television。
Hulu Enterprises, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。