Associate Manager, Consumer Insight申請 稍後繼續申請 職位編號 763812BR 職位地點 上海, 上海, 中國 (大陸) 有意工作的公司 Shanghai Disney Resort 張貼日期 2020/08/18
工作概要:As an Associate Manager, Consumer Insight, you will be an integral part of a best-in-class team of researchers supporting a broad cross-section of departments across Shanghai Disney Resort including marketing, product development, pricing/ticketing, revenue-management/finance, operations, food and beverage, merchandise, entertainment, and Imagineering departments. Commission and manage primary research, utilize secondary sources and collaborate with research teams/stakeholders within the Consumer Insight, Measurement & Analytics team and across Disney Resorts and Parks , The Walt Disney Company, and other partner organizations. Actively place consumer insight at the heart of Shanghai Disney Resort’s thinking and action. You will report to the Consumer Insight Manager.
Are you looking to be a part of a team that is in the business of bringing people together and creating meaningful, positive memories for consumers that could last for a lifetime?
Are you passionate about leveraging the voice of the consumer to drive business strategy and inform execution?
Are you constantly seeking opportunities to learn and grow as a Consumer Insights professional – sharpening both your research and storytelling acumen?
If the answer is “yes”, then consider joining Shanghai Disney Resort as Associate Manager, Consumer Insights!
Consumer Insight, Measurement & Analytics is an analytics & insight team within Shanghai Disney Resort that informs strategy development and decision-making through data, analytics, and insight. It is one of the biggest client-facing insight departments in the nation, with numerous specialists, analysts, and researchers of different levels working on Qualitative research, Quantitative research, and Big Data Analytics. It offers a wide variety of exciting assignments and projects from upstream resort concept and product development to marketing/sales/digital strategy and content development, to guest experience optimization for the theme park/themed hotels/Disneytown, to Data Mining/Exploration/Visualization of its vast amount of online and offline data. The possibilities are infinite – come join the vibrant, open, dynamic, talented, and passionate team!
- Manage all phases of the market research process including needs identification, project design, survey design, analysis, and presentation of results, provide consultation to internal clients, including executives
- Synthesize results to provide objective, clear and actionable insights that allow management to make fact-based decisions
- Ensure consumer perspectives are front-and-center across all Line of Business’ strategies
- Provide regular status updates and share consumer insights gleaned to leverage market knowledge across a broad spectrum of Cast Members/Line of Business
- Bachelor degree (MBA preferred)
- Hands-on marketing researcher with 6+ years’ experience in Marketing Research
- At least 3 years’ experience working in a research role in Mainland China
- Demonstrated partnering skills
- Critical thinker, able to sort through complex business issues to develop research plans
- Able to think out of the box and willing to try different research approaches
- Able to conceptualize and build an analytic plan, design questionnaires or discussion guides, and analyze and summarize data
- Demonstrated ability to translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story
- Demonstrated strong presentation skills
- Experience with both quantitative and qualitative preferred
- Hands-on experience with SPSS/SAS or similar package preferred
- Written and verbal fluency in Mandarin and English
- Natural curiosity and desire to learn
關於 Shanghai Disney Resort:
Shanghai Disney Resort 是中國內地第一個 Disney 度假村，讓各位親朋好友聚頭，投入充滿奇幻、想像、創意和冒險的新世界。Shanghai Disney Resort 之中包括 Shanghai Disneyland 主題公園、兩間主題酒店、大型購物餐飲及娛樂區域 Disneytown、百老匯式劇院、星願公園，以及其他戶外休閒區域。Shanghai Disney Resort 演藝人員為客人提供世界級服務，以真正的文化接觸和專為中國人民量身定製的主題，在度假村帶來栩栩如生的經典 Disney 故事和人物。Shanghai Disney Resort 為每個人提供激動人心的冒險之旅，鬱鬱葱葱的花園讓客人放鬆身心、豐富互動體驗。
關於 The Walt Disney Company:
華特迪士尼公司，以及其附屬公司及隸屬機構，是頂尖多元化國際家庭娛樂及媒體企業，業務遍及以下範疇：媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初，只是一間卡通工作室，發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事及體驗；其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務，僱員及演藝人員攜手協力，創造全球和當地都珍愛的娛樂體驗。
這個職位隸屬於 Shanghai International Theme Park Company Limited, 其所屬的業務部門是 Shanghai Disney Resort。